Merchandising is a process through which products a re planned, developed, executed and presented to the buyer. It includes directing and overseeing the development of product line from start to finish. Marketing and merchandising depart ment: A team of merchandisers and marketers work together under a profit controls head. Merchan disers handle the foreign buyers. The teams are made according to the buyers being handled.
Merchandising is the department which mediates marketing and production departments. Some times, merchandising department will have to do costing and pricing also. In any case, the merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing. So it is a very valuable department. Following are the main responsibilities of merchandisers.
Two type of merchandising done in garment exports
- Marketing merchandising.
- Product merchandising.
Marketing merchandising
Main function of marketing merchandising is
- roduct Development
- Costing
- Ordering Marketing merchandising is to bring orders costly products development and it has direct contact with the buyer.
Product merchandising
Product merchandising is done in the unit. This includes all the responsibilities from sourcing to finishing i.e. first sample onwards, the products merchandising work start and ends till shipment.
A Merchandisers key responsibility is as follows:
- Product Development
- Market and product Analysis
- Selling the concept
- Booking orders
- Confirming Deliveries
- Designing and Sampling
- Costing
- Raw Material
- Flow Monitoring
- Production Follow Ups
- Payments Follows
- Internal & external communication,
- Sampling
- Lab dips
- Accessories & trims
- Preparing internal order sheets
- Preparing purchase orders
- Advising and assisting production,
- Advising quality department about quality level
- Mediating production and quality departments
- Giving shipping instructions and following shipping,
- Helping documentation department
- Taking responsibility for inspections and
- Following up the shipment.