The Principles are concepts used to organize or arrange the structural elements of design.The principles are:
- Balance:
- It is a reconciliation of opposing forces in acomposition that results in visual stability.
- Most successful compositions achieve balance in one of two ways:Symmetrically and Asymmetrically
- Proportion:
- Proportion refers to the relative size and scale of the various elements in a design.
- The issue is the relationship between objects, orparts, of a whole.
- This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions.
- Rhythm :
- Rhythm can be described as timed movement through space, an easy, connected path along which the eye follows a regular arrangementof motifs.
- The presence of rhythm creates predictability and order in a composition.
- Linear rhythm
- Repetition
- Alternation
- Gradation
- Emphasis:
- Emphasis is also referred to as point of focus,or interruption.
- It marks the locations in a composition which most strongly draw the viewers attention. Usually there is a primary, or main, point of emphasis, with emphases in other parts of the composition.
- The emphasis is usually an interruption in the fundamental pattern or movement of the viewers eye through the composition, or a break in the rhythm.
- Unity :
- Unity can also be a matter of concept
- Unity is the underlying principle that summarizes all of the principles and elements of design.
- It refers to the coherence of the whole, the sense that all of the parts are working together to achieve a common result, a harmony of all the parts.