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Merchandising of Men’s Shirt in Bangladesh – A Case Study

A case study on Men's shirt manufacturing in a Garment factory in Bangladesh

3 3,313

More than 60% of the export share of Bangladesh is now contributed by ready-made garments. Due to the advent of containerization multimodal transport has created a new era in international trade.

Cost Sheet

 

Table 15: Cost Sheet of H&M Shirt

S No. Operations SAM Cal time(45%) Labour cost/min Total labour cost
PREPARATORY
1 Pinning of profile 0.23 0.34 0.052 0.018
2 Run stitch collar 0.22 0.32 0.052 0.017
3 Trim collar 0.29 0.41 0.0052 0.021
4 Clip & turn collar 0.22 0.32 0.052 0.017
5 Crease collar 0.38 0.55 0.052 0.029
6 Top stitch collar 0.42 0.6 0.052 0.032
7 Run stitch collar band 0.29 0.42 0.052 0.022
8 Crease collar band 0.32 0.46 0.052 0.024
9 Insert collar in neckband 0.80 1.16 0.052 0.060
10 Turn & crease collar 0.45 0.66 0.052 0.034
11 Attach bias piece to cuff 0.87 1.27 0.052 0.066
12 Crease cuff(left) 0.46 0.66 0.052 0.035
13 Hem cuff 0.50 0.73 0.052 0.038
14 Run stitch cuff 0.57 0.82 0.052 0.043
15 Trim cuff 0.36 0.52 0.052 0.027
16 Turn cuff 0.53 0.76 0.052 0.040
17 Crease cuff bottom 0.57 0.82 0.052 0.043
18 Attach placket to sleeve 0.80 1.15 0.052 0.060
19 Lock & make diamond 1.03 1.49 0.052 0.077
20 Attach front placket 0.60 0.87 0.052 0.045
21 Sew pleats(2) 0.24 0.35 0.052 0.018
22 Hem pocket mouth 0.28 0.41 0.052 0.021
23 Attach pocket to the front 0.86 1.25 0.052 0.065
24 Attach brand & size label 0.59 0.85 0.052 0.044
ASSEMBLY
25 Attach yoke to back 0.48 0.69 0.052 0.036
25 Join shoulder 0.64 0.93 0.052 0.048
26 Attach collar 0.54 0.78 0.052 0.040
27 Sleeve attach 0.86 1.25 0.052 0.065

Cutting, Finishing, Trims, Accessories, Fabrics, and Overall

CUTTING Labor cost ($)
1 Collar (2)       0.50
2 collar band(2)
3 cuff(4)
4 Front(2)
5 Back
6 Yoke(2)
7 Pocket
8 Cuff fusing
9 Collar fusing
10 Ticketing & bundling
FINISHING
1 Buttonhole    1.00
2 Button attach
3 Washing
4 Pressing
5 Folding
6 Packaging
Total 2.705
TRIMS & PACKAGING MATERIALS
S no. Items ($)Rate/Pc Consumption Cost ($)
1 Main Label 0.100 1 0.100
2 Size Tab 0.005 1 0.005
3 2-Hole Button 0.036 10 0.360
4 Thread 0.250 0.25 yds 0.062
5 Sleeve Binding 0.025 1 0.025
6 Hang Tag 0.020 1 0.020
7 Poly bag 0.002 1 0.002
8 Carton 0.050 1 0.050
Total 0.624
FABRICS
S no. Items Rate/yds Consumption(yds) Cost ($)
1 Fabric 2.253 0.461 1.0386
2 Fusing 0.900 0.03 0.0270
Total 1.0656
OVERALL
1 Total Material Cost 1.6896
2 Total Labour Cost 2.705
Total CMT 4.395
Overhead cost 12% 0.5274
Manufacturing cost 4.9000
Profit % 15% 0.753
PRICE $5.635

Sourcing

For Mohammadi Group Ltd, fabric and trims are the raw material that needs to be outsourced. Sourcing is basically determining the most cost-efficient vendor of materials, production, or finished goods at the specified quality and service level. It is closely associated and an important part of apparel merchandiser’s responsibility. Materials basically include piece goods that will be cut and converted into garments. Not only does the fabric have to be appropriate and suited to the garment design and end-use but it must also be made available at the precise time when it is needed.

Thus, lead times play an important role in sourcing and placing orders for the materials required for the production. Lead times required from a supplier can vary from as little as two weeks to as much as nine months. Trims are all the materials other than the piece goods that are required to make up a garment. Findings require the same careful planning as the piece goods. As soon as the fabric is in the stores, then only the sourcing of the threads starts because the color of the thread must match the buyer’s requirements. The ordering of the threads must be complete by the time fabric is cut ready to be fed to the sewing lines.

Following is the list of all the Suppliers of Fabric, Trims, and Packaging Materials, from where Mohammadi sources its goods

Fabric Sourcing (Locally)

 

Table 16: Local Fabric Suppliers

Supplier Name Item Name Country
Envoy Textile Ltd Fabric Bangladesh
Shirtex Ltd Fabric Bangladesh
Amber Denim mills ltd Fabric Bangladesh
Amber Denim ltd Fabric Bangladesh
Nassa Taipei Denims ltd Fabric Bangladesh
Aaron Denim ltd Fabric Bangladesh

Table 17: Global Fabric Suppliers

Supplier Name Item Name Country
H.W. Textiles Co.Ltd Fabric Hongkong
Zaozhuang Hiyoung Dynasty Textile Co.,Ltd Fabric China
Shaoxing Yan Wu Textile Co. Ltd Fabric China
Prosperity Textile(H.K.) Ltd. Fabric Hongkong
Artistic Milliners (PVT) Ltd Fabric Pakistan
Artistic Denim Mill Ltd. Fabric Pakistan
Artistic Fabric and Garment Industries Pvt. Ltd. Fabric Pakistan
Soorty Enterprises (PVT) Ltd Fabric Pakistan
Foshan Blue Denim textile import and Export co l Fabric China

Table 18: Local Sewing Trims Suppliers

Supplier Name Item Name Country
YKK Bangladesh Pte Ltd Sewing Trims Bangladesh
Amann Bangladesh Sewing Trims Bangladesh
American & Efird (Bangladesh) Ltd Sewing Trims Bangladesh
Coats Bangladesh Ltd Sewing Trims Bangladesh
Etafil Accessories Ltd Sewing Trims Bangladesh
TEX ZIPPERS (BD) LIMITED. Sewing Trims Bangladesh

Table 19: Global Sewing Trims Suppliers

Supplier Name Item Name Country
Golden Cedar Elastic Webbing MFG CO.Ltd Sewing Trims Hongkong
GEM EXPORTS Sewing Trims INDIA

Table 20: Local Packaging Trims Suppliers

Supplier Name Item Name Country
GEO Accessories Ind. Ltd. Packing Trims Bangladesh
Kds Accessories Ltd (Unit -2) Packing Trims Bangladesh
M&U Packaging Ltd. Packing Trims Bangladesh
Bengal Plastics Ltd. Packing Trims Bangladesh
T & S Buttons (Bangladesh) Ltd Packing Trims Bangladesh
Next Accessories Packing Trims Bangladesh
Trim Trade Packing Trims Bangladesh

Table 21: Global Packaging Trims Suppliers

Supplier Name Item Name Country
YKK (Thailand ) Co Ltd Packing Trims Thailand
Glory Metal Products Mfg Ltd Packing Trims Hongkong

Table 22: Local Finishing Trim Suppliers

Supplier Name Item Name Country
Yunusco T&A (BD) Limited Finishing Trims Bangladesh
Methila Enterprise Finishing Trims Bangladesh

 

Bill Of Materials

Following is a list of all the materials required to make this Harriet H&M Shirt. Also, the vendors are mentioned.

 

Table 23: Bill of Materials for H&M Shirt

NAME QUALITY DETAILS SUPPLIER QUANTITY
FABRIC
Woven GeorgetteMSWN8625 NL-DOFB26  100% Polyester / 60.0 in /100GSM / 50X50 ne  Shaoxing Yan Wu Textile Co. Ltd, China  0.461yds
Fusing FU-101FUSING WOVEN WENDLER3610 WHITE 44INC  Shore to Shore Ltd, Bangladesh  0.03 yds
Button (PB/2H-H) Plastic Material/ 2 Holes/ High/ 16L Shore to Shore Ltd, Bangladesh 10 pcs
TRIMS
Thread Trim MSTT101068MS THREAD GM  A120 – DTM  Vardhman, India  0.25 yds
Brand Label CONSCIOUS 18001 MS MAIN LABEL  SS-14 BLACK  Shore to Shore Ltd, Bangladesh  1pc
Size Label Conscious22000 MS SIZE LABEL  M/39 SS-14-BLACK  Shore to Shore Ltd, Bangladesh  1pc
Care Label HM30012MS W/C LABEL SATIN PRINTED GREEN AW-12  Shore to Shore Ltd, Bangladesh  1pc
PACKAGING
Sleeve Binding MSBLB114MS BELLYBAND  SS-14-CREAM  Shore to Shore Ltd, Bangladesh  1pc
Tag Trim MSTGT377MS HANG TAG  SS-14 CREAM  Rainbow Arts, Bangladesh  1 pc
Bag BG-00002MS PRINTED POLY BAG 9.5x14x2x1  BAG 9.5x14x2x1  EXPO PACKAGING INDUSTRIES, Bangladesh  1pc
Box CPBX800026CS Carton Box for Packing M L S PRINT O PACKPVT. LTD., Bangladesh  1pc

Bangladesh Rmg Export In The Global Rmg Market

 

Table 25 shows major export destinations for RMG products of Bangladesh by Country-wise markets in value terms including the USA, Germany, the UK, and France, Spain followed by the Netherlands, Italy, Canada, and Poland for the year 2016. And among Bangladesh’s major RMG exporters countries, the compound annual growth rate of export was higher in the Netherlands, Japan, Poland, Spain, Italy, and France’s market in the last 5 years (2012-16), compared to that of the USA, Germany the UK and Canada, indicating that there have to room to realize more export share in those countries.

Table 24: Major Export Market of Bangladesh RMG Sector

Country 2016 (Value in US$ billion) CAGR (Compound Average Growth Rate) (%) (2012-16)
USA 5.53 5.17
Germany 5.09 7.45
UK 3.25 7.55
France 2.05 10.80
Spain 2.34 15.89
The Netherlands 2.27 37.68
Italy 1.34 11.02
Canada 1.07 1.73
Poland 0.93 16.39
Japan 0.90 16.72
Rest of the world 8.99 11.32
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3 Comments
  1. BD Wear says

    The thesis is a brief about ‘Study of business strategy in a Bangladeshi knit garments buying. Exports of textiles, clothing, and ready-made garments (RMG) accounted for 77% of Bangladesh’s total merchandise exports in 2002. https://www.bdwear.com/

  2. RAFEEK KUNIYIL says

    Can you suggest new and proven advanced machineries to making shirt and pants

  3. Heaven Leigh says

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