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Subrata Das, Dr.

Professor (Fashion Technology) Bannari Amman Institute of Technology, Sathyamangalam, Erode District, Tamil Nadu 638401, India -- Dr Subrata Das has a graduation degree in Textile Technology from Government College of Engineering and Textile Technology, Serampore, West Bengal, India. He has Masters and a PhD degree from I.I.T., Delhi, India. He has over 32 years of experience in production, quality assurance, technical and social compliance audit and R&D in reputed industries in India and Bangladesh. He has published 70 research papers in peer-reviewed journals and has 62 technical papers in national and international journals. He has written 6 international books on apparel, home textiles, and product safety. He has expertise in ISO/IEC 17025 auditing and is a Technical Expert, GOTS and OCS audit, under NABCB, Govt of India. At present, he is working as a Professor (Fashion Technology), Bannari Amman Institute of Technology, Sathyamangalam, Erode District, Tamil Nadu, India.

VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR OF CONSUMER

The Indian retail industry is one of the most dynamic and fastest-growing sectors in the world. Visual merchandising performs a key role in enticing the customers in the retail store, thereby. helps in increasing the sales of the store and to succeed in the competitive marketplace. Impulse buying is an important factor in visual merchandising. It arouses the consumers’ desire to buy the product which has been presented in an exciting & impressive manner.

In this investigation, the impact of visual merchandising on the impulse buying behavior of consumers is studied in the Coimbatore region, Tamil Nadu, India, and the results are interpreted statistically to understand the significance of various factors affecting the attitude of the customers in buying. The results of this work suggest that all the elements of visual merchandising – window displays, store interior, mannequin display, and signage have a positive impact on impulse buying according to the perceptions of the people in the Coimbatore region, Tamil Nadu, India. Among all the four elements, store interior has the highest positive impact on impulse buying behavior.

Dec 26, 2021 Read more

Importance of evaluation of PPE for medical personnel to combat COVID -19

Personal protective equipment (PPE) is used in a wide range of industries to protect workers from exposure to workplace hazards and is designed to address requirements specific to the context of its use. In healthcare, the goal of PPE is to protect healthcare personnel (HCP) from body fluids and infectious organisms via contact, droplet, or airborne transmission.

The ideal face mask blocks large respiratory droplets from coughs or sneezes – the primary method by which people pass the coronavirus to others – along with smaller airborne particles, called aerosols, produced when people talk or exhale. The World Health Organisation recommends medical masks for healthcare workers, elderly people, people with underlying health conditions, and people who have tested positive for the coronavirus or show symptoms.

Aug 07, 2020 Read more

Quality Characterisation of Apparel

Quality characterization of apparel is the 2nd edition of the book that entails dimensional and colour fastness properties, durability and surface appearance of apparels along with mandatory regulation on flammability, fibre composition and care labels. Safety issues for different accessories in children garment and safety review of typical garments have been thoroughly covered in this book. The first edition of the book was published in the year 2009.

The novelty of the book is the way the topics are arranged on an actual practical way in which apparel manufacturing units, buying offices, and retailers are facing day-to-day challenges in different activities in their business. This will help the apparel business community to avoid quality-related surprises and cut down rejections. The book would be of immense use for textile/garment manufacturers, buying offices, retailers and the educational cluster of apparel/fashion.

Jul 30, 2019 Read more

Environmental Aspects in Textile Industry: Ecological Hazards and Remedial Measures

Among many pollution-creating industries, textile has a larger share in terms of its impact with regard to noise, air, and effluent. It is, therefore, felt worthwhile to study the environmental hazards associated with various operations of textiles. In this paper, pollution arising out of noise and air is discussed. Areas of concern and their appropriate rectifying procedures are also taken into account.

Ecological degradation happens in natural fiber right from cultivation to finishing of the ultimate product. Prominent parameters and the possible package of corrective measures are highlighted. Synthetic fiber industry is not an exception to environmental pollution and therefore various pollution-creating activities are pointed out. Management of various textile wastes is also mentioned in this paper.

May 16, 2019 Read more