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More than 60% of the export share of Bangladesh is now contributed by ready-made garments. Due to the advent of containerization multimodal transport has created a new era in international trade.
Merchandising is the department which mediates marketing and production departments. It is Space optimization through effective Brand/Package allocation, focusing on gaining first position, providing greatest exposure of brands to all consumers, creating a consistent, orderly and clean appearance for the products, maximizing the use of POS to increase consumer awareness of brand and promotions.