In creating a design one of the components that interact is the element of design. The element and principles of design are flexible and should be interpreted within the context of current fashion. A design can be defined as an arrangement of lines, shape, colours and texture that create a visual image. The principles of design are the rates that govern how elements are combined. The elements are therefore the raw materials that must be combined successfully.

In this page

  1. Colour
  2. Fabric
  3. Line
  4. Shapes


Colour is the first element to which consumers respond, often selecting or rejecting a garment because of its colour appeal. Therefore, designers must consider their customers and provide colours that are both appealing and flattering. People connect certain colours with holidays and seasons. They expect to see earth tones in fall clothing, jewel colours for the holidays, the pastels of flowers in the early spring, and refreshing white for the summer. All manufacturers includesome of these colours in their lines


Colour is interpreted in the medium of the fabric. Fabrics are the designer’s artistic medium, inthat fashion design is essentially sculpture in fabric in relation to the body.
Fabric selection
Is the selection or creation of an appropriate style for a fabric, or the reverse, the selection of theright fabric for the design. Next to understanding the needs of the customer and interpretingtrends for them, choosing the fabric suitable for a particular style is one of the most importantaspects of designing. The designer chooses fabrics on the basis of fashion trends, quality, performance, price and suitability.

Fabrics themselves inspire garment design. For example, the softness and drivability of jerseymight inspire gather in a dress. Other designers work the other way around, first getting an idea, perhaps developing it in a sketch, and then finding the appropriate fabric for it. However thedesigner works, he or she must ultimately decide which fabric will work best with a design, or vice versa. Designers must develop the ability to picture a design already made up in the fabric,this ability comes through observation and experience.

Many firms build a line or even an entire reputation on one fabric such as denim or stonewashedsilk. In sports wear, a base fabric is selected fore jacket and lowers. In jeans wear, for examplethe base fabric is always denim. An assortment of fabrics, solid and patterns, is chosen to go withthe base fabric. The designer or merchandiser must be sure to include a Varity of weight,textures, and patterns in a line, as well as a balance of fashion and classic fabrics


After selecting the fabric, the designer must consider the other elements of good design. In this section, the term line refers to the direction of visual interest in a garment created by construction details such as seams, openings, pleats, gathers, tucks, top stitching, and trims. When lines combine, space is enclosed and forms and shapes are defined.

Lines offered a path of vision for the eyes when is wearing an object/outfit. The arrangement of lines in clothing design can causeto appear heavier or thinner than what actually Lines within a garment are created by darts seams and decorative details. Each kind of line produces its own special effect. Straight lines and shapes denote force and strength and have a masculine quality; curved lines are the line of nature, they are graceful give a feminine effect.Lines are the greatest devices of fashion designers. Since line creates illusion of height and width, they can be used to one’s requirement to tone down or exaggerate a particular figure type.


It describes the outer dimensions or contour of an object. Shape also encloses space and imparts a certain character to the object viewed. Through clothing design, the shape of the human body isoften revealed in a natural way, but some times even distorted. The shape of clothing on a human body, communicates silently, the messages about the wearer.

Every fashion period, a shape emerges slowly or evolved suddenly, whatever it is, every period has a specific shape of garment which once determined can be modified and re-styled for variation in design with out changing the basic shape of the garment, it is either flare or tight,circular or straight, a line or raglan. It has been observed that an easy fitting shape of the garment is easily accepted and largely vitiated as well as has a longevity of style, where as a tight fitting garment is generally short lived since it is suitable to only perfected figure types. It is therefore advisable that the designer chooses an easy silhouette to keep on creating for a longer duration